Details:

Founded in 1999, this content creation agency is focused on shopper-marketing, sweepstakes management and E-commerce. Recognized as a national leader for their excellence in brand positioning, generating awareness via social media and managing sweepstakes for their clients, this specialized niche has enabled the agency to foster enduring relationships across the spectrum, from SMB’s to Fortune 500 brands like Under Armour, Merck, Weight Watchers, Sony Electronics, NBCUniversal, and VOSS Water. The team’s prowess extends globally, having successfully executed international sweepstakes in over 30 countries. The team is excited to take this next step with a strategic partner to continue to grow the existing portfolio and expand their services to new clients through cross-selling opportunities.

Key Highlights

$1,200,000

Asking Price:

$1,490,157

Revenue:

$293,137

Adjusted EBITDA:

4.1x

EBITDA Multiple:

0.8x

Revenue Multiple:

1999

Year Established:

Northeast

Location:

Revenue

Adjusted EBITDA

Revenue Source

Service Source

Client Profile

  • B2C 63%
  • B2B 37%

Industries Served

  • CPG 41%
  • Liquor/Spirits 26%
  • Apparel 25%
  • Media & Gaming 6%
  • Other 2%

Other Details:

Award-Winning Agency: As a longstanding notable agency in the marketing space, the agency has been recognized as a premier agency for sweepstakes activation and management by multiple lists. This distinction has solidified their position as a leader in the industry and made them a go-to-partner for brands for this niche service offering. 

Tenured Client Legacy: With an average client tenure of 5 years, the agency delivers consistent, efficient and results-driven solutions for their clients making them a trusted partner year after year. Working with Under Armour since 2012 and VOSS Water since 2015, this is just an example of the long-standing relationships and consistently providing expert solutions for clients at the highest level. 

Industry Experts: The agency is led by 30+ year industry experts who have worked across the business at large agencies, on the brand-side and in various roles, serving clients with diverse budgets, marketing challenges and KPIs. The agency is able to rely on their leadership team to swiftly adapt to client requests and efficiently navigate the unpredictable world of experiential marketing. These leaders’ desire to grow with the agency post-acquisition will provide incredible stability.

Under Contract

Our Process

  • Sign NDA

    Thank you for signing our NDA, we’re excited to share this information with you! 🤩
  • Review Materials

    We'll share marketing materials about the seller's business for your review.
  • Meet Our Team

    We’ll be speaking with potential buyers (you included!) on behalf of our sellers to answer questions, discuss the fit and outline the process. 📞
  • Meet the Seller

    We’re here to introduce our sellers to potential buyers. These calls are an open format for buyers to ask questions about the business and for sellers to familiarize themselves with the potential buyer and the cultural fit for their team. 👋
  • Submit an LOI

    Taking this opportunity to the next step, a buyer shares their proposed transaction structure and it is shared with the seller. 🎬
  • Due Diligence

    The selected buyer now has access for a full analysis of the seller’s business to finalize the transaction. 🔍
  • Closing

    All agreements are signed and funds are transferred. Congratulations! 🎉