Details:
Founded in 1999, this agency is a results-driven brand development, sweepstakes and experiential-focused, shopper-marketing agency specializing in B2C brands. Recognized as a national leader for their excellence in managing sweepstakes, games, and contests for their clients, this specialized niche has enabled them to foster enduring relationships from SMBs to Fortune 500 brands like Under Armour, Merck, Weight Watchers, Sony Electronics, NBCUniversal, and VOSS Water. The agency is founded and led by a 30-year veteran in the space who has established a solid leadership team of experts, leading account services and creative development. The team is excited to take this next step with a strategic partner to continue to grow the existing portfolio and expand their services to new clients through cross-selling opportunities.
Key Highlights
$1,300,000
Asking Price:
$1,490,157
Revenue:
$293,137
Adjusted EBITDA:
4.4x
EBITDA Multiple:
0.9x
Revenue Multiple:
1999
Year Established:
Northeast
Location:
Revenue
Adjusted EBITDA
Revenue Source
Service Source
Other Details:
Award-Winning Agency: As a longstanding notable agency in the marketing space, the agency has been recognized as a premier agency for sweepstakes activation and management by multiple lists. This distinction has solidified their position as a leader in the industry and made them a go-to-partner for brands for this niche service offering.
Tenured Client Legacy: With an average client tenure of 5 years, the agency delivers consistent, efficient and results-driven solutions for their clients making them a trusted partner year after year. Working with Under Armour since 2012 and VOSS Water since 2015, this is just an example of the long-standing relationships and consistently providing expert solutions for clients at the highest level.
Industry Experts: The agency is led by 30+ year industry experts who have worked across the business at large agencies, on the brand-side and in various roles, serving clients with diverse budgets, marketing challenges and KPIs. The agency is able to rely on their leadership team to swiftly adapt to client requests and efficiently navigate the unpredictable world of experiential marketing. These leaders’ desire to grow with the agency post-acquisition will provide incredible stability.
Our Process
Sign NDA
Thank you for signing our NDA, we’re excited to share this information with you! 🤩Review Materials
We'll share marketing materials about the seller's business for your review.Meet Our Team
We’ll be speaking with potential buyers (you included!) on behalf of our sellers to answer questions, discuss the fit and outline the process. 📞Meet the Seller
We’re here to introduce our sellers to potential buyers. These calls are an open format for buyers to ask questions about the business and for sellers to familiarize themselves with the potential buyer and the cultural fit for their team. 👋Submit an LOI
Taking this opportunity to the next step, a buyer shares their proposed transaction structure and it is shared with the seller. 🎬Due Diligence
The selected buyer now has access for a full analysis of the seller’s business to finalize the transaction. 🔍Closing
All agreements are signed and funds are transferred. Congratulations! 🎉