Details:

Founded in 2004, the agency is an inbound digital marketing agency serving mid-market B2B brands across the globe. The agency has maintained consistent growth, high client retention rates, and a balanced portfolio over the past 17 years. Their services include search engine optimization, PPC, and social media advertising with a high focus on data driven campaigns and content marketing production. The agency is sought after by clients due to their ability to build brand visibility, generate leads, and showcase a results driven campaign for their clients. Additionally, the agency includes a 25 member team structured in cross-functional teams that include managing partners, directors, and senior strategists.

Key Highlights

$13,500,000

Asking Price:

$5,200,000

Revenue:

$1,966,428

Adjusted EBITDA:

2004

Year Established:

United States

Service Area:

Revenue

Adjusted EBITDA

Revenue Source

Service Source

Types of Clients

  • B2B 100%

Industries Served

  • Saas 53%
  • Engineering/Machinery/Technology 19%
  • Healthcare 16%
  • Advertising/Marketing 7%
  • Media & Information Technology 5%

Other Details:

  1. Customized Digital Marketing Programs: All of the agency services and strategies are customized based on the client’s unique challenges and overall business objectives. Leveraging tried and true practices and learned experiences, the agency personalizes the client experience to successfully execute tailored digital marketing solutions across all channels.
  2. Heavy Emphasis on Preliminary Competitive Reviews And Analyses: Building a scalable lead generation infrastructure starts and ends with data. The agency conducts a monthly competitor analysis for all current clients. This is also done during the presales process and included in prospect proposals. These comprehensive reviews, along with the agency’s expertise in SEO, PPC, and content marketing, enable clients to harness the power of organic growth and paid advertising.
  3. Strong Billing Infrastructure With Retainer Contracts: The agency recognizes the long-term implications of an effective billing model and the impact it has on profitability and scalability. The agency offers retainer contracts once a client has been signed and onboarded. Currently, incoming revenue is 100% retainer-based, which provides the agency with consistent margins month-to-month. Implementing this well-defined model provides structure and avoids reactive profit-sensitive decisions.
  4. Extensive Inbound Marketing Efforts: The agency deploys various lead generation strategies across web, social, and email. Focusing on inbound campaigns – such as nurturing emails and other forms of engaging content – helps generate relevant leads, elevates brand positioning, and powers agency growth. These efforts account for around 25-33% of new business acquisitions and an estimated $1M in quotes (annually) for the past 5+ years.
Under Contract