Details

Founded in 2012, the agency is a programmatic advertising firm based in Denver. The agency specializes in digital media buying with a deep focus on data, addressable media, and analytics. Boasting a client retention rate of 3+ years and employee retention rate of 3+ years, the agency has a proven and sturdy model that continues to deliver high quality performance for their clients with a rock solid team of seasoned experts. Their unique service offering and seamless ability to plug into multiple team environments for mid-market clients in travel & tourism, healthcare, and banking has enabled the agency to be a high demand agency across the nation.

Key Highlights

$4,800,000

Asking Price:

$2,199,196

Revenue:

$935,591

Adjusted EBITDA:

5.13x

EBITDA Multiple:

2012

Year Established:

United States

Service Area:

West

Location:

Revenue

Revenue Source

Service Source

Types of Clients

  • B2C 100%

Industries Served

  • Travel and Tourism 55.85%
  • Healthcare 11.70%
  • Banking 8.77%
  • Government 5.42%
  • Government 5.3%
  • Entertainment 3.42%
  • Events 2.76%
  • Real Estate 2.31%
  • Retail 2.01%
  • Fitness 1.43%
  • Energy 0.1%
  • Education 0.57%
  • Advertising 0.11 0.11%
  • Commercial 0.17%
  • Professional Services 0.06%

Other Details

  1. Programmatic Experts: The agency has been in the programmatic/digital media buying space for nearly 10 years and executes nearly all of the media buying internally. The agency leverages connections with ad exchanges, data providers, publishers, buying platforms, and vendors to build out strategic media plans driven by data. 
  2. Robust Data Science: Data is at the core of the agency’s approach, allowing the agency’s clients to enjoy quick and sustainable success with each program. The agency has a robust analytics offering that helps clients make sense of disparate data originating from various buying platforms.
  3. Established Client Relationships: The agency stays in a long-term relationship with its existing clients and acquires good quality clients from niche referrals. 
  4. Seasoned Team: When employees work at the agency, they stay. A strong culture built on core values with the employees that love what they do.
  5. Industry Experts With Big Results: A laser focus on mid-market clients, especially in the Travel & Tourism industry has enabled the agency to be the go-to leader for programmatic advertising amongst destination marketing organizations, local marketing districts, tourism boards, and resorts. 
  6. Low Overhead: Work-from-home employee base with minimal expenses and steady stream of referrals.
  7. White Labeled Offering: The agency’s high quality results and seamless ability to plug into multiple team environments has generated lasting agency partnerships that has resulted in 55% of their revenue.