Details:

This paid media agency with over 20 years of experience is focused on the Casino & Resort industry. The majority of their clients are retainer-based, averaging $20,000 per month, fostering long-term relationships ranging from 3 to 5 years, with many extending beyond a decade. The agency specializes in developing and executing highly targeted traditional and digital media advertising plans. Their comprehensive approach includes continuous research, strategic media planning, monthly data analysis with actionable recommendations, media negotiating and buying, and evaluations of ongoing advertising efforts to optimize marketing performance for their clients. With a team of 25, the owner is excited to help transition the agency into its next chapter of growth and to build on the strong foundation of systems and processes.

Key Highlights

$7,000,000

Asking Price:

$5,193,467

Revenue:

$1,312,450

Adjusted EBITDA:

5.3x

EBITDA Multiple:

1.3x

Revenue Multiple:

1995

Year Established:

West

Location:

Revenue

EBITDA

Revenue Source

Service Source

Client Profile

  • B2C 100%

Industries Served

  • Casino & Resort 80%
  • Healthcare 6%
  • Financial Services 4%
  • Insurance 3%
  • Entertainment 2%
  • Other 5%

Other Details:

Highly Specialized: Casino & Resort advertising has countless moving parts – marketing plans, player development, media campaigns. The agency are experts with a team of marketing strategists and leaders who have worked in this industry for decades, increasing their clients’ online visibility, generating more traffic and achieving a greater ROI.

Robust Process: The agency employs a strategic process to ensure positive impacts on their clients’ challenges and goals. It involves comprehensive data gathering and analysis from various sources, leading to key insights to move targeted audiences to desired action.

Family-Oriented Culture: The agency fosters a close-knit culture, ensuring a good fit through thorough assessments during the hiring process. They prioritize staff engagement with routine events planned by their culture committee, an annual offsite retreat, and weekly huddles celebrating successes and keeping the team informed.

Our Process

  • Sign NDA

    Thank you for signing our NDA, we’re excited to share this information with you! 🤩
  • Review Materials

    We'll share marketing materials about the seller's business for your review.
  • Meet Our Team

    We’ll be speaking with potential buyers (you included!) on behalf of our sellers to answer questions, discuss the fit and outline the process. 📞
  • Meet the Seller

    We’re here to introduce our sellers to potential buyers. These calls are an open format for buyers to ask questions about the business and for sellers to familiarize themselves with the potential buyer and the cultural fit for their team. 👋
  • Submit an LOI

    Taking this opportunity to the next step, a buyer shares their proposed transaction structure and it is shared with the seller. 🎬
  • Due Diligence

    The selected buyer now has access for a full analysis of the seller’s business to finalize the transaction. 🔍
  • Closing

    All agreements are signed and funds are transferred. Congratulations! 🎉