Details:

Founded in 1997, the agency is recognized as one of the most innovative marketing agencies within the outdoor lifestyle market. They have a unique and distinct positioning as a branding, creative and content agency specializing in the active outdoor sport and lifestyle niche. The agency has worked exclusively in the outdoor sport and lifestyle niche for over 20 years. The entire company – including ownership, management, and staff – possesses deep expertise relating to the industry and the outdoor consumer. This unique understanding and distinct positioning provides a significant advantage over competing agencies.

Key Highlights

$10,000,000

Asking Price:

$6,300,000

Revenue:

$2,100,000

Adjusted EBITDA:

4.7x

EBITDA Multiple:

28%

Largest Client:

1997

Year Established:

United States & Canada

Service Area:

Revenue

Adjusted EBITDA

Revenue Source

Service Source

Types of Clients

  • B2C 100%

Industries Served

  • Outdoor Manufacturers 40%
  • Outdoor Recreation 32%
  • Travel/Tourism 12%
  • Active Outdoor Retail 10%
  • Hospitality 3%
  • Other Outdoor 3%

Other Details

 

  1. Established creative agency with high awareness and 20%+ margins:

The Agency is a branding, creative and content agency specializing in the outdoors, on a mission to inspire people everywhere to get outside. Owned and operated by 2 partners the 25-year-old agency is recognized as one of the most strategic, creative and innovative marketing agencies in North America’s outdoor lifestyle market. The agency’s client list is a veritable who’s-who of global outdoor sport, tourism and active lifestyle brands. In the last five years, the Agency has demonstrated consistent year-over-year growth and profit margins that exceed 20%. Prudent management practices resulted in profits even during the covid year and have already executed a strong post-covid recovery.

 

  1. Outdoor Sport / Active Lifestyle positioning:

The Agency has a unique and distinct positioning as a branding, creative and content agency specializing in the active outdoor sport and lifestyle niche. 100% of their clients come from this industry and the ownership, management and staff all possess deep expertise relating to the strategy, creative and production in this niche. 

 

  1. US / Canada presence:

Beyond its unique positioning and expertise, the Agency is comprised of a wholly-owned US subsidiary and a Canadian parent company. Its corporate presence in both countries allows for unfettered access to clients, labour and vendors in both markets. Their competitive advantage, however, is in the majority of its labour being centralized in Canada, yet the majority of its revenue coming from the US. While its rates are the same in both countries, its labour costs are traditionally 25-30% less than other US firms due to the lower value of the Canadian dollar. 

 

  1. Dedicated leadership with deep expertise:

The Leadership Team at the Agency is composed of department heads representing Account Service, Strategy, Creative, Content and Interactive, as well as an Executive Team that includes both partners as well as three key, senior operational team members who collectively represent over 50 years experience in the Agency’s leadership.

Under Contract