Founded in 1993, this is an established public relations, communications, and integrated marketing agency that passionately represents leading active lifestyle consumer brands. They offer media relations, strategic counsel, experiential and trade shows, reputation management, social media, and more.This agency helps brands to effectively tell their story, maintain their reputation, and engage with audiences across the globe. Their clients have low concentration, long tenure, and are 90% retainer-based. The president and team plan to remain with the agency post-acquisition.

Key Highlights


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Client Profile

  • B2C 80%
  • B2B 20%

Industries Served

  • Consumer Active Lifestyle 80%
  • Lifestyle Brand Technology and Components 20%

Other Details:

Unrivaled Experience: A thirty-year heritage in the consumer active lifestyle category set’s this agency apart. For over ten years, this agency has been the agency of record for the largest product showcasing event in the outdoor industry. They leverage their partnerships and expertise with leading component manufacturers that drive active lifestyle products.

Nimble and Capable Team: This agency showcases an incredibly capable team and structure that offers clients the big, high-touch agency experience with daily access to agency principles without the slow, big agency bureaucracy. 

90% Recurring Monthly Retainers: Their revenue is 90% recurring monthly retainer work, with minimum 6-month contracts, an average annualized client retainer size of $90,000, and an average client tenure of six years.

Under Contract

Our Process

  • Sign NDA

    Thank you for signing our NDA, we’re excited to share this information with you! 🤩
  • Review Materials

    We'll share marketing materials about the seller's business for your review.
  • Meet Our Team

    We’ll be speaking with potential buyers (you included!) on behalf of our sellers to answer questions, discuss the fit and outline the process. 📞
  • Meet the Seller

    We’re here to introduce our sellers to potential buyers. These calls are an open format for buyers to ask questions about the business and for sellers to familiarize themselves with the potential buyer and the cultural fit for their team. 👋
  • Submit an LOI

    Taking this opportunity to the next step, a buyer shares their proposed transaction structure and it is shared with the seller. 🎬
  • Due Diligence

    The selected buyer now has access for a full analysis of the seller’s business to finalize the transaction. 🔍
  • Closing

    All agreements are signed and funds are transferred. Congratulations! 🎉