Details:

Founded in 2018, this mobile app marketing agency is focused on user acquisition. The agency creates customized marketing strategies for mobile apps to stand out among competition in app marketplaces. Focused on App Store Optimization, the agency also uses their expertise to maximize paid media advertising for clients, as well as implement in-app marketing to engage end users in the product lifecycle. The agency works with 40+ clients, maintaining 80% retainers over the course of those engagements, collecting an average monthly payment per client of over CAD$8,000. The agency has a healthy pipeline of inbound new business, allowing the agency to keep a low client concentration.

Key Highlights

CAN$1,150,000

Asking Price:

CAN$969,614

Revenue:

CAN$390,906

Seller’s Discretionary Earnings:

2.9x

SDE Multiple:

1.2x

Revenue Multiple:

2018

Year Established:

Canada

Location:

Revenue

Seller's Discretionary Earnings

Revenue Source

Service Source

Client Profile

  • B2C 95%
  • B2B 5%

Industries Served

  • FinTech 35%
  • Health & Fitness 25%
  • Games 15%
  • EdTech 10%
  • Other 15%

Other Details:

Scalable Model: The agency offers multiple services to its clients which gives them advantages in terms of their pricing model and increasing revenue. Additionally, their team works remotely allowing them to tap into a diverse pool of talent, maintain a lean cost structure and employ specialized industry experts. 

Full Stack Approach: The agency is an all-in-one solution for app marketing needs. Unlike other firms, they are able to offer all the services a company would need when going to market in app stores. This includes Apple Store, Google Play, Facebook Ads, Instagram, and TikTok.

North America/Canada-Based: Top competitors of the agency are not North America-based. For this reason, prospects prefer working with the agency over other agencies. Time zones and ability to work collaboratively is much easier for those located in North America.

Our Process

  • Sign NDA

    Thank you for signing our NDA, we’re excited to share this information with you! 🤩
  • Review Materials

    We'll share marketing materials about the seller's business for your review.
  • Meet Our Team

    We’ll be speaking with potential buyers (you included!) on behalf of our sellers to answer questions, discuss the fit and outline the process. 📞
  • Meet the Seller

    We’re here to introduce our sellers to potential buyers. These calls are an open format for buyers to ask questions about the business and for sellers to familiarize themselves with the potential buyer and the cultural fit for their team. 👋
  • Submit an LOI

    Taking this opportunity to the next step, a buyer shares their proposed transaction structure and it is shared with the seller. 🎬
  • Due Diligence

    The selected buyer now has access for a full analysis of the seller’s business to finalize the transaction. 🔍
  • Closing

    All agreements are signed and funds are transferred. Congratulations! 🎉