Key Highlights

$1,000,000

Asking Price:

$1,800,000

Revenue:

$369,000

Adjusted EBITDA:

Global Footprint

Service Area:

Dallas / Remote

Location:

Key Highlights:

Location: Dallas / Remote
Service Area: Global Footprint
Services: Heavy focus on digital marketing, especially on social media, influencer marketing, website design, paid digital and brand partnerships.
Revenue Stream: Revenue is predominantly retainer based, with the majority of the project work coming from existing clients on retainer.
Reason For Selling – Partners going separate ways
Seller Financing – Yes, 30%

Gross Sales:

2018: $1,900,000
2019: $2,900,000
2020: $2,033,000

Other Details:

  1. Industries of focus are primarily B2C lifestyle industries including tourism, travel, hospitality (lodging and dining), food and beverage (especially spirits).
  2. Team has traditionally functioned mostly remotely and now has gone completely remote, making us more nimble and able to cope with the economic impact of COVID.
  3. Significant portion of staff is in lower cost geographies (ex. Developers are in the Philippines; the creative team is in Brazil), which allows for better margins and scalability, as well as a longer work day (therefore faster turnaround for work).
  4. Largest clients are all long term relationships, ranging from 4-12 years.
  5. Client satisfaction is high, with average Net Promoter Score over 70.
  6. Strong partner relationships that drive referral leads as well as allow the agency to pitch for larger integrated mandates.
  7. This agency has $750,000 in presold contracts for 2021.