Details:

Founded in 2002, the agency is a paid media and analytics agency serving B2C brands across the globe. With a team of expert creatives, designers, engineers, and data scientists, the agency seamlessly operates at the intersection of data-driven research and high-quality creative concepts. The agency offers a comprehensive suite of services – including conversion rate optimization, paid search, content marketing, search engine optimization, performance branding, audience analysis and granular segmentation, and more. The agency has helped businesses of every size, growth stage, and industry build culture-shaping brands and maximize revenue potential. This has resulted in high-performing deliverables, lasting client relationships and retainer contracts, healthy profit margins, and an exceptional internal team of industry leaders.

Key Highlights

$12,500,000

Asking Price:

$4,765,000

Revenue:

$2,374,000

Adjusted EBITDA:

2002

Year Established:

United States and International

Service Area:

Revenue

Adjusted EBITDA

Revenue Source

Service Source

Types of Clients

  • B2C 80%
  • B2C 20%

Industries Served

  • CPG 31%
  • Agriculture 19.773%
  • Pet 15%
  • Multi-Family/Property 12%
  • Bank/Financial Services 7.5%
  • MedTech 6%
  • Education 3.5%
  • SAAS 1%

Other Details:

  1. Profitable and Scalable Business Model: The agency has a solid foundation and profitable business model that has enabled the agency to experience significant growth, increase revenue, and emerge as a leading force in the current ecosystem of marketing platforms. The agency has a high referral rate, with paid advertising costs remaining low. Only 2.1% of net revenue is spent on advertising. Additionally, the agency has maintained both project-based work that yields high profits margins, while also incorporating recurring revenue into its business model. The agency targets its efforts on building accounts with needs that span beyond project-based work. This has led to exponential growth and healthy profit margins. 
  2. Full Suite of Marketing Services: Few marketing firms offer a full selection of marketing, communications, advertising, and digital services – but the agency is that firm. By offering expertise in four key areas – research, creative, media, and analytics – the agency develops strategic solutions that yield measurable results for its clients. the agency has invested significant time, energy, and capital into ensuring that its expertise is unrivaled. From qualitative and quantitative research to the latest innovations in search engine optimization to digital marketing, the agency has a skilled marketing expert involved at every step of the process, producing high-quality work and high-performing results. 
  3. Strong Employee Retention and Low Turnover Costs: the agency hires for culture first, skills second. The agency has structured its hiring model to prioritize culture, hiring employees who mesh well with the principles and core values that define the agency as an organization and shape the day-to-day operations and decisions. This approach is proven to foster long-lasting relationships between internal teams and clients – thus eliminating the risk of an ‘account team only’ client connection. It also elevates enthusiasm, productivity, and performance within the agency, while reducing turnover and its related costs.
  4. Commitment to High-Quality, Data-Supported Work: The agency has created a data-centric organization that’s both cultural and technical. In-depth research and analytics are embedded within the internal frameworks of the agency – from streamlining operations to clarifying strategies. Data is also the basis for decision-making on the client-facing side of the agency, helping to back up new, innovative ideas with solid evidence. This data-driven approach and commitment to audience and research development is proven to drive rapid growth for the agency clients. For the agency itself, this continues to be a key component in acquiring new business. It has led to several satisfied clients and recurring work that is both profitable and sustainable. 
  5. In-House Staff: While the agency has built a network of trusted partners – most of whom the agency has worked with for four years or more – it relies on internal sources for most (if not all) of its work. This has not only provided internal benefits – such as increased productivity and performance – but it also shows clients that every deliverable meets the agency’s high standards. Additionally, the agency does not resort to templates or a “one size fits all” approach. Every project is unique to the client and the initiative. This has resulted in long-lasting client-agency relationships and ongoing retainer contracts.
  6. Industry Expertise: The agency’s considerable growth, proven success, and extensive network of clients is reflected in the experience and expertise of its employees. With over 20 years of experience, the agency is well-known in the industry and has an excellent reputation among corresponding circles. This is mainly due to the extremely talented and experienced team members, who maintain a sharp focus on the capabilities of the agency.
Under Contract