Details:

Founded in 2002, this agency is a marketing agency that primarily serves regional businesses in the Midwest. For the last 19 years, this agency has helped businesses of all sizes increase their online visibility, create customer loyalty, and find new customer leads through integrated targeted marketing solutions.

Key Highlights

$6,150,000

Asking Price:

$3,113,037

Revenue:

$1,318,678

Adjusted EBITDA

4.7x

EBITDA multiple:

10.7%

Largest client:

2002

Year Established:

United States

Service Area:

Revenue

EBITDA

Retainer vs. Project

Service Source

Types of Clients

  • B2C 60%
  • B2B (White Label) 26%
  • B2B (Broadcast TV) 10%

Industries Served

  • Casino 35%
  • Home Building 20%
  • Retail 16%
  • Agriculture 5%
  • Healthcare 5%
  • Higher Education 4%
  • Other 15%

Other Details:

  1. White Label Digital Advertising Capabilities: The agency includes a full-service white label division that has enabled the agency to capture new growth opportunities and consistent revenue gains. With a detailed understanding of the digital marketing space and insights into what clients are looking to achieve, the agency was able to identify underserved areas complementary to its existing portfolio. These white-label digital services created a shift toward higher-growth potential and continues to drive both short- and long-term value within the marketplace. 
  2. Tenured Digital Team With Traditional Roots: By harnessing the power of data and technology, the agency builds next-generation digital experiences and optimizes all marketing and sales efforts to fuel growth for clients. The agency includes an ecosystem of experienced digital professionals that drive these in-house capabilities across video, design, digital, web development, etc. They are agile and innovate ahead of the market, helping clients thrive in the digital age. 
  3. In-sourcing Business Practices: the agency has developed effective in-sourcing practices that maximize performance and efficiency to gain a competitive edge among peers. The agency defines, plans, and implements projects entirely within the internal infrastructure. These strategic sourcing methods reinforce the core capabilities of the agency, ensuring quality output and helping to build long-term relationships with clients.
  4. Results-Driven Approach and Measurable Goals: the agency aims to deploy strategies that seize granular growth opportunities and provide clients with a strong ROI. That’s why the agency focuses on performance metrics that clearly define advancements and maximize revenue potential. This approach fuels effective marketing strategies and drives measurable, scalable, and compounding growth for clients.