Details:

Founded in 2018, the agency is a CRO & PPC agency serving B2B and B2C brands across the globe. The agency offers an unparalleled suite of services – including conversion rate optimization, pay-per-click advertising, landing page design, and social ads across various platforms such as Facebook, Twitter, LinkedIn, TikTok, and more. The agency has helped entertainment, insurance, healthcare, SaaS, and eCommerce organizations implement proven frameworks that drive rapid growth and elevate revenue potential. With an exceptional team of industry leaders – from PPC and CRO designers to content marketing specialists and expert copywriters – the agency leverages high-impact paid marketing strategies alongside a content engine that owns 100+ blogs and thousands of backlinks. This has resulted in substantial agency growth, with 92% YoY growth, 30K monthly organic site traffic, and 35% net profit margins.

Key Highlights

$900,000

Asking Price:

$731,217

Revenue:

$234,637

Adjusted EBITDA:

2018

Year Established:

United States

Service Area:

3.84x

EBITDA Multiple:

Revenue

Adjusted EBITDA

Revenue Source

Service Source

Types of Clients

  • B2B 42%
  • B2C 58%

Industries Served

  • Healthcare 36%
  • SaaS 36%
  • Insurance/Financial 18%
  • eCommerce/Other 10%
  • Entertainment 6%

Other Details:

  1. Scalable and Profitable Business Model: The agency has a strong infrastructure and proven business model to increase revenue with minimal incremental costs. The agency benefits from lasting client relationships, recurring retainer contracts, low overhead, and an experienced staff that remains the backbone of the business. With steady frameworks, processes, and systems in place, the agency is ready to hire new talent, grow paid advertising and conversion efforts, expand into additional categories, and undoubtedly scale as an agency. 
  2. Successful Organic Traffic Pipeline: The agency has built site traffic to 30k organic monthly visitors, generating between 3 to 5 inbound leads per day. The agency’s content director manages a team of talented copywriters that craft blog and email content. Every published piece of writing is of the highest quality and provides substantial value on the discussed topic. the agency also works with an SEO Agency to improve rankings on specific keywords. This has resulted in a content engine that owns hundreds of blogs and thousands of backlinks. 
  3. Streamlined Internal Processes: The agency has created and continues to update various processes and workflows that promote quality, collaboration, and productivity. These established frameworks are especially helpful with incoming leads and the overall client on-boarding process. For example, the agency carefully engineered a proposal template that has secured various accounts against major consulting firms. This document was perfected through post mortems interviews. When a proposal was rejected, the team would interview the prospect and learn new ways to improve. Currently, the agency’s proposal has a 46.15% acceptance rate. 
  4. Motivated and Skilled Workforce: The team at the agency is intrinsically motivated, with each member being an expert in their respective fields. Everyone enjoys working together and approaches new projects with a sense of eagerness and enthusiasm. This positive environment cultivates employee retention and elevates overall performance. For example, the agency implements weekly, monthly, and quarterly requirements for all employees. Currently, employees are meeting or exceeding these expectations.