Details:

Founded in 2012, this agency is a top-tier creative development and brand positioning agency focused on clients in the B2C space. The agency is well-known for its strategic and creative process of conceptualizing, designing, and establishing a distinctive and cohesive visual and verbal brand for their clients. With long-standing client relationships and an average client tenure of 5 years, the agency has a roster of notable clients in Financial Services and the Consumer Products & CPG spaces. Their services include: brand positioning, creative development & execution (such as online video, TV, digital & social content), go-to-market plans, and digital & social media strategy & development. Once in the market, the agency gathers insights and analytics to show ROI and impact. The two founders are looking for a strategic partner to bring their brand positioning capabilities to a larger platform and provide additional exposure to their team.

Key Highlights

CAN$4,000,000

Asking Price:

CAN$3,354,920

Revenue:

CAN$979,757

Seller’s Discretionary Earnings:

4.1x

SDE Multiple:

1.2x

Revenue Multiple:

2012

Year Established:

Canada

Location:

Revenue

Seller's Discretionary Earnings

Revenue Source

Service Source

Client Profile

  • B2C 90%
  • B2B 10%

Industries Served

  • Consumer Products & Services 59%
  • Financial Institutions 29%
  • Communication & Public Services 12%

Other Details:

Highly Awarded Agency: The agency and its team members have been recognized at many international and national creative award shows. They have received notable awards for their clients’ campaign performance, including recognition by The Effies, CMAs, The Cassies and ONE Show (to name a few).

Long-Standing Client Relationships: With an average client tenure of 5 years, the agency maintains their client relationships for many years because of their long-standing history of repeatable, results-lead creative solutions and exceptional client service. With a leadership team in place to manage client relationships and lead day-to-day operations, the agency is primed for growth built on a foundation of solid repeatable business.

360-Degree Innovative Solutions: Clients trust the agency to develop an unconventional and innovative approach to brand positioning. The nimble team is able to solve their clients challenges through out-of-the-box solutions to holistic campaign development, content creation and digital advertising mechanisms. Through the team’s experience with a range of clients, the agency develops campaigns that challenge the brand’s status quo, excite consumers and deliver impactful results for their clients.

Our Process

  • Sign NDA

    Thank you for signing our NDA, we’re excited to share this information with you! 🤩
  • Review Materials

    We'll share marketing materials about the seller's business for your review.
  • Meet Our Team

    We’ll be speaking with potential buyers (you included!) on behalf of our sellers to answer questions, discuss the fit and outline the process. 📞
  • Meet the Seller

    We’re here to introduce our sellers to potential buyers. These calls are an open format for buyers to ask questions about the business and for sellers to familiarize themselves with the potential buyer and the cultural fit for their team. 👋
  • Submit an LOI

    Taking this opportunity to the next step, a buyer shares their proposed transaction structure and it is shared with the seller. 🎬
  • Due Diligence

    The selected buyer now has access for a full analysis of the seller’s business to finalize the transaction. 🔍
  • Closing

    All agreements are signed and funds are transferred. Congratulations! 🎉