Details:

Founded in 2011, this communications consultancy works with B2B technology brands on a global scale inclusive of deeptech AI companies, enterprise tech, cyber security and display technology brands. With an end-to-end services portfolio, the agency provides strategic consulting, PR, media and analyst relations, content creation, inbound marketing, and marketing automation tools with industry-leading measurement capabilities focused on impact. Boasting a strong 90% retainer-based revenue model with 12 month contracts, they have a strong roster of notable clients as well as a pipeline of new business generated through referrals, relationships with CMOs, outbound ABM marketing campaigns and their status as HubSpot Gold partner. The agency is primed for continued growth, and the two owners are flexible in their long-term plans and committed to finding a strategic partner to help guide the next chapter.

Key Highlights

£2,000,000

Asking Price:

£2,067,192

Revenue:

£571,031

Adjusted EBITDA:

3.5x

EBITDA Multiple:

1.0x

Revenue Multiple:

2011

Year Established:

Global

Location:

Revenue

Adjusted EBITDA

Revenue Source

Service Source

Client Profile

  • B2B 100%

Industries Served

  • Managed Services Providers & IT 45%
  • AI 15%
  • Cybersecurity 11%
  • Wearable Tech 5%
  • Fintech 5%
  • Cloud/Data Centers 5%
  • Other 14%

Other Details:

Research & Development: The agency has built its own market-leading technology around reporting with bespoke dashboards covering its three pillars of Public Relations, Analyst Relations and Inbound Marketing as well as a new (in 2023) proposition to measure B2B social listening. Every client has access to its own reporting dashboards that display the metrics most important to that client. The dashboards mean that reporting is not a monthly activity but a continuous source of data for clients. 

Unique Market Analysis: Data lies at the heart of the agency’s strategy for its clients. As well as its dashboard, their Data Labs runs regular market surveys and analysis of industry data to drive new narratives for its clients, meaning a constant fresh source of news in an industry where hard client news is sometimes few and far between. The Data Labs approach provides opportunity to upsell clients, with many data campaigns resulting in the agency writing collateral such as white-papers and ebooks – integrated campaigns that are used across PR, marketing, and sales.

Industry Expertise: Focused solely on the B2B technology sector, the agency is able to utilize its strong market research and relationships to deliver a compelling and informed PR strategy and execute accordingly.

Our Process

  • Sign NDA

    Thank you for signing our NDA, we’re excited to share this information with you! 🤩
  • Review Materials

    We'll share marketing materials about the seller's business for your review.
  • Meet Our Team

    We’ll be speaking with potential buyers (you included!) on behalf of our sellers to answer questions, discuss the fit and outline the process. 📞
  • Meet the Seller

    We’re here to introduce our sellers to potential buyers. These calls are an open format for buyers to ask questions about the business and for sellers to familiarize themselves with the potential buyer and the cultural fit for their team. 👋
  • Submit an LOI

    Taking this opportunity to the next step, a buyer shares their proposed transaction structure and it is shared with the seller. 🎬
  • Due Diligence

    The selected buyer now has access for a full analysis of the seller’s business to finalize the transaction. 🔍
  • Closing

    All agreements are signed and funds are transferred. Congratulations! 🎉