Details:

Founded in 2004, this established PR firm serves high-growth global companies within the airline, loyalty, retail, travel data and technology space. The agency’s capabilities include developing and executing comprehensive messaging and communications strategies, securing valuable media coverage in relevant publications, and driving awareness and demand through owned content and paid media.

The agency drives measurable results and top-line business growth for clients in these specialized areas through a combination of content creation and targeting tactics, business and trade media relations, and event strategy and execution. The global team is fully remote and spearheaded by a tenured leadership team with a combined experience of 50+ years. The founders are looking for an established partner to build upon the agency’s strong foundation by growing and expanding resources and industry specialization.

Key Highlights

$1,200,000

Asking Price:

$1,644,532

Revenue:

$401,540

Adjusted EBITDA:

3.0x

EBITDA Multiple:

2004

Year Established:

Global

Location:

Revenue

Adjusted EBITDA

Revenue Source

Service Source

Client Profile

  • B2B 100%

Industries Served

  • Retail Technology 42%
  • Airline & Travel Technology 36%
  • Loyalty, Marketing & Payment Technology 22%

Other Details:

Specialized Focus: This agency is recognized globally for their industry-specific communications strategies. Their expertise across aviation, fintech/payments, retail and loyalty technology brands makes them uniquely positioned compared to other PR agencies with a more general focus. Team members pride themselves on staying up-to-speed on key innovations in the B2B tech space and on maintaining connections with key-industry leaders in the relevant media verticals.

Stable Revenue Model: The business model is reliant on strong annual retainers, which account for approximately 80% of total revenue. In addition to their retainers, current clients frequently look to engage the team on project work outside of this scope, accounting for additional revenue from their loyal client roster. Team members are encouraged to drive project revenue among existing clients and increase their service offerings. 

Exceptional Reputation: With almost two decades of niche experience and customer success, this agency has a stellar network of relationships, resulting in a steady pipeline of new business referrals. On average, clients stay with the agency for over two years, with some key clients having been with the firm for over eight years.

Our Process

  • Sign NDA

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  • Review Materials

    We'll share marketing materials about the seller's business for your review.
  • Meet Our Team

    We’ll be speaking with potential buyers (you included!) on behalf of our sellers to answer questions, discuss the fit and outline the process. 📞
  • Meet the Seller

    We’re here to introduce our sellers to potential buyers. These calls are an open format for buyers to ask questions about the business and for sellers to familiarize themselves with the potential buyer and the cultural fit for their team. 👋
  • Submit an LOI

    Taking this opportunity to the next step, a buyer shares their proposed transaction structure and it is shared with the seller. 🎬
  • Due Diligence

    The selected buyer now has access for a full analysis of the seller’s business to finalize the transaction. 🔍
  • Closing

    All agreements are signed and funds are transferred. Congratulations! 🎉