Details:
Founded in 2004, this established PR firm serves high-growth global companies within the airline, loyalty, retail, travel data and technology space. The agency’s capabilities include developing and executing comprehensive messaging and communications strategies, securing valuable media coverage in relevant publications, and driving awareness and demand through owned content and paid media.
The agency drives measurable results and top-line business growth for clients in these specialized areas through a combination of content creation and targeting tactics, business and trade media relations, and event strategy and execution. The global team is fully remote and spearheaded by a tenured leadership team with a combined experience of 50+ years. The founders are looking for an established partner to build upon the agency’s strong foundation by growing and expanding resources and industry specialization.
Key Highlights
$1,200,000
Asking Price:
$1,644,532
Revenue:
$401,540
Adjusted EBITDA:
3.0x
EBITDA Multiple:
2004
Year Established:
Global
Location:
Revenue
Adjusted EBITDA
Revenue Source
Service Source
Other Details:
Specialized Focus: This agency is recognized globally for their industry-specific communications strategies. Their expertise across aviation, fintech/payments, retail and loyalty technology brands makes them uniquely positioned compared to other PR agencies with a more general focus. Team members pride themselves on staying up-to-speed on key innovations in the B2B tech space and on maintaining connections with key-industry leaders in the relevant media verticals.
Stable Revenue Model: The business model is reliant on strong annual retainers, which account for approximately 80% of total revenue. In addition to their retainers, current clients frequently look to engage the team on project work outside of this scope, accounting for additional revenue from their loyal client roster. Team members are encouraged to drive project revenue among existing clients and increase their service offerings.
Exceptional Reputation: With almost two decades of niche experience and customer success, this agency has a stellar network of relationships, resulting in a steady pipeline of new business referrals. On average, clients stay with the agency for over two years, with some key clients having been with the firm for over eight years.
Our Process
Sign NDA
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We'll share marketing materials about the seller's business for your review.Meet Our Team
We’ll be speaking with potential buyers (you included!) on behalf of our sellers to answer questions, discuss the fit and outline the process. 📞Meet the Seller
We’re here to introduce our sellers to potential buyers. These calls are an open format for buyers to ask questions about the business and for sellers to familiarize themselves with the potential buyer and the cultural fit for their team. 👋Submit an LOI
Taking this opportunity to the next step, a buyer shares their proposed transaction structure and it is shared with the seller. 🎬Due Diligence
The selected buyer now has access for a full analysis of the seller’s business to finalize the transaction. 🔍Closing
All agreements are signed and funds are transferred. Congratulations! 🎉