Details:

Founded in 2010, this is a performance marketing agency that provides proprietary tech-enabled solutions to optimize a client’s media buying spend. In 2020, the business internally developed and began utilizing a suite of proprietary technologies which supports hyper-efficient service delivery and dramatically improves the ROI clients see on their media buying spend. Using these platforms and tools enables the agency to rapidly scale revenue with lower operational costs and headcount. Over the company’s history, the average customer lifecycle is 5.5 years, with 7% annual churn rate. The agency offers three main services: Media Buying/Auditing, SEO, and Creative Services. With 90% of their clients on retainer and accounting for 70% of their revenue, the agency focuses on serving enterprise and Fortune 500 level clients.

Key Highlights

$40,000,000

Asking Price:

$7,690,208

Revenue:

$4,534,785

Adjusted EBITDA:

8.8x

EBITDA Multiple:

2010

Year Established:

Australia

Location:

Revenue

EBITDA

Revenue Source

Service Source

Client Profile

  • B2B 65%
  • B2C 35%

Industries Served

  • Industrials 37%
  • Professional Services 30%
  • Media Partners 11%
  • Healthcare 10%
  • Other 12%

Other Details:

Recurring Revenue Model: The agency has grown its recurring revenue model consistently YoY and sees increasing margins with clients who have a longer life cycle. Long-term recurring clients typically purchase two to three of the agency’s services.

Cross Functional Teams: The agency developed a strong systems infrastructure and cross-
functional team to integrate artificial intelligence into their work system and flows. The
agency continually looks to optimize their team and stay ahead of the curve, serving as a
massive client benefit in the future, with the producers of the work maintaining strong client relationships.

Quality, Tenure & Leadership Expertise: The 13 year tenure of the leadership team creates a strong platform for substantial growth, and helps the agency further separate itself from other agencies. Looking forward, the partners are interested in staying on and helping catalyze future growth.

Our Process

  • Sign NDA

    Thank you for signing our NDA, we’re excited to share this information with you! 🤩
  • Review Materials

    We'll share marketing materials about the seller's business for your review.
  • Meet Our Team

    We’ll be speaking with potential buyers (you included!) on behalf of our sellers to answer questions, discuss the fit and outline the process. 📞
  • Meet the Seller

    We’re here to introduce our sellers to potential buyers. These calls are an open format for buyers to ask questions about the business and for sellers to familiarize themselves with the potential buyer and the cultural fit for their team. 👋
  • Submit an LOI

    Taking this opportunity to the next step, a buyer shares their proposed transaction structure and it is shared with the seller. 🎬
  • Due Diligence

    The selected buyer now has access for a full analysis of the seller’s business to finalize the transaction. 🔍
  • Closing

    All agreements are signed and funds are transferred. Congratulations! 🎉