Details:

This fully integrated agency is East Coast-based with expertise in paid media planning/activation, SEM/SEO, data-driven strategic market planning, brand/creative development, social media and interactive development. By diving deep into consumer insights, the team of 30 provides brand positioning, research, strategic planning and media strategy services to its clients, who span a wide range of industries. Client relationships historically range from 3 to 10 years, allowing them to understand the evolving nature of each clients’ sectors. The agency has continuously evolved since its founding more than 20 years ago, relying on their core team of experts and its culture rooted in an entrepreneurial mindset. With its primarily retainer-driven revenue model, the agency is ready for the next phase of growth and can easily be scaled to take on more clients and RFP response work to drive new business.

Key Highlights

$6,500,000

Asking Price:

$5,733,640

Revenue:

$1,990,650

Adjusted EBITDA:

3.3x

EBITDA Multiple:

1.1x

Revenue Multiple:

Northeast

Location:

Revenue

Adjusted EBITDA

Revenue Source

Service Source

Client Profile

  • B2C 75%
  • B2B 25%

Industries Served

  • Education 54%
  • Government 25%
  • Financial 9%
  • Real Estate 4%
  • CPG 3%
  • Other 5%

Other Details:

Tech-Driven Solutions: True to its history of entrepreneurial growth and competitive positioning, the agency utilizes a customized client dashboard to report real-time campaign performance. This tool has been a game-changer in client acquisition and retention as it provides for continuous optimization against KPIs and validates the client’s marketing investment. 

Strong Leadership Team: With industry-leading experts at the helm, the agency’s team is built on a foundation of tenured experience in the field allowing them to rely on best practices, key learnings and knowledge to answer challenging clients demands. This leadership guides the team and makes them a trusted resource as mentors and thought-leaders in the space.

Sticky Clients: Given the agency’s 65% retainer model and strong client retention, many working with the agency for over a decade, the agency is able to predictably scale and invest in systems that benefit client experience. Currently, their 2023 sales pipeline has potential of $3M+ in revenue and the team is actively securing a client that will amplify media spend in 2024.

Our Process

  • Sign NDA

    Thank you for signing our NDA, we’re excited to share this information with you! 🤩
  • Review Materials

    We'll share marketing materials about the seller's business for your review.
  • Meet Our Team

    We’ll be speaking with potential buyers (you included!) on behalf of our sellers to answer questions, discuss the fit and outline the process. 📞
  • Meet the Seller

    We’re here to introduce our sellers to potential buyers. These calls are an open format for buyers to ask questions about the business and for sellers to familiarize themselves with the potential buyer and the cultural fit for their team. 👋
  • Submit an LOI

    Taking this opportunity to the next step, a buyer shares their proposed transaction structure and it is shared with the seller. 🎬
  • Due Diligence

    The selected buyer now has access for a full analysis of the seller’s business to finalize the transaction. 🔍
  • Closing

    All agreements are signed and funds are transferred. Congratulations! 🎉