Market Report

As of June 4, 2023

Average Multiple

Average List Price

Average Revenue

Average EBITDA

Profit Margin

Average Revenue by Employee

Women Led

Minority Led

Location

Location

Business TypeList PriceRevenueEBITDAMultipleProfit MarginEmployee CountRevenue Per EmployeeFemale LedMinority LedLocationYear FoundedRead More
Video Production$5,500,000$7,438,782$1,772,1313.1x23.82%53$140,354NoNoGlobal2004Read More
Pay-Per-Click (PPC)$875,000$835,887$243,9813.6x29.19%11$75,990NoNoWest2019Read More
Marketing$24,000,000$9,806,866$4,770,7305.0x48.65%11$891,533NoNoSouth2006Read More
Web Development & Design$900,000$1,053,736$224,1234.0x21.27%12$87,811NoNoMidwest2009Read More
eCommerce Performance Marketing$1,400,000$960,000$435,4063.2x45.35%13$73,846YesNoWest2017Read More
Performance Marketing$6,000,000$5,757,028$915,7666.6x15.91%28$205,608NoNoEast2011Read More
Social Media$1,200,000$845,334$598,4092.0x70.79%4$211,334YesNoSouthwest2015Read More
SEO$6,000,000$4,671,916$1,355,1504.4x29.01%36$129,775NoNoEast2017Read More
Performance Marketing$1,200,000$1,527,690$556,1502.2x36.4%10$152,769NoNoWest2017Read More
Video Production$900,000$1,428,664$264,8543.4x18.54%9$158,740NoNoSouth2009Read More
Public Relations$1,500,000$1,006,435$439,5503.4x43.67% - -NoNoEast2018Read More
Content Marketing$4,000,000$3,592,425$1,199,6513.3x33.39%10$359,243NoNoWest2013Read More
Experiential$8,000,000$9,568,086$2,155,8430.8x22.53%16$598,005NoNoEast2006Read More
Content Marketing$1,500,000$1,444,313$409,7033.7x28.37%10$144,431NoNoWest2003Read More
Sales & Distribution Management$700,000$1,483,610$266,8792.6x17.99%24$61,817NoNoWest2009Read More
Law$2,000,000$2,305,185$419,2604.8x18.19%8$288,148NoNoWest1998Read More
Email Marketing$1,600,000$1,448,436$537,7553.0x37.13%22$65,838NoNoGlobal2019Read More
SEO$1,300,000$1,739,881$417,1943.1x23.98%7$248,554NoNoWest2016Read More
Social Media$300,000$519,569$153,9731.9x29.63%25$20,783NoNoWest2010Read More
Social Media$5,000,000$2,320,896$1,649,9633.0x71.09%58$40,015NoNoGlobal2019Read More
Social Media$3,500,000$2,454,156$308,4543.0x12.57%14$175,297NoNoWest2008Read More
Social Media$750,000$802,637$308,4542.4x38.43%25$32,105NoNoSoutheast2016Read More
Public Relations$1,200,000$1,644,532$401,5403.0x24.42%13$126,502NoNoGlobal2004Read More
Public Relations$1,000,000$1,386,143$381,7202.6x27.54%11$126,013YesNoSoutheast2009Read More
Content Marketing$3,500,000$3,537,000$976,0003.5x27.59%15$235,800NoNoNortheast1994Read More
Software Development$10,500,000$3,102,789$1,961,8345.4x63.23%8$387,849NoNoEast2020Read More
$8,500,000$3,628,259$1,565,2765.4x43.14%9$403,140NoNoMidwest2014Read More
Public Relations$1,200,000$1,076,836$298,5614.0x27.73%5$215,367NoNoEast1993Read More
Software Development$2,300,000$2,283,258$753,7543.1x33.01%17$134,309NoNoEast2021Read More
Content Marketing$2,600,000$1,603,891$810,3013.2x50.52%15$106,926YesNoWest2001Read More
UI/UX (Design)$3,700,000$3,045,436$795,7374.6x26.13%13$234,264NoNoEast2020Read More
Web Development & Design$750,000$853,188$231,0323.2x27.08%7$121,884NoNoWest2018Read More
SEO$5,000,000$7,124,080$1,075,2864.6x15.09%36$197,891NoNoWest2016Read More
UI/UX (Design)$13,000,000$3,898,289$2,225,5205.8x57.09%12$324,857NoNoMidwest2013Read More
Content Marketing$4,200,000$3,981,244$764,2554.9x19.2%11$361,931NoNoNortheast2001Read More
Social Media$2,100,000$2,083,544$686,4513.1x32.95%13$160,273NoNoWest2016Read More
Web Development & Design$2,000,000$1,951,373$603,6673.3x30.94%12$162,614NoNoNortheast2006Read More
Branding & Logo Design$11,500,000$8,731,163$2,729,7374.2x31.26%18$485,065NoNoCanada2012Read More
Content Marketing$1,500,000$2,039,705$784,4933.0x38.46%8$254,963YesYesNortheast2010Read More
Public Relations$4,100,000$2,777,120$1,068,9963.8x38.49%12$231,427YesNoWest2001Read More
Pay-Per-Click (PPC)$35,000,000$47,140,700$7,117,3934.9x15.1%11$4,285,518NoNoMidwest2015Read More
Social Media$14,000,000$15,902,735$2,321,7136.0x14.6%106$150,026NoNoAustralia & UK2013Read More
Public Relations$900,000$1,349,014$680,2822.5x50.43%17$79,354NoNoNortheast2000Read More
Public Relations$2,900,000$2,880,606$680,2823.7x23.62%25$115,224YesNoSouthwest1999Read More
SEO$20,000,000$12,341,481$2,680,7337.5x21.72%79$156,221NoNoNortheast2009Read More
Web Development & Design$850,000$962,925$211,4772.4x21.96%16$60,183YesNoMidwest2016Read More
Content Marketing$10,000,000$4,332,103$2,052,5884.9x47.38%21$206,291NoNoSouthwest2012Read More
Pay-Per-Click (PPC)$10,000,000$5,178,267$1,671,0466.0x32.27%40$129,457NoNoNortheast2000Read More
Web Development & Design$2,700,000$1,730,676$595,3024.5x34.4%7$247,239NoNoNortheast2013Read More
Content Marketing$3,420,000$2,506,348$813,2434.2x32.45%30$83,545NoNoEurope2007Read More
Pay-Per-Click (PPC)$7,500,000$5,253,303$1,482,8135.1x28.23%35$150,094YesNoSouthwest2005Read More
SEO$1,300,000$1,072,041$431,2503.0x40.23%7$153,149NoNoWest2014Read More
Content Marketing$1,300,000$1,107,142$336,1143.9x30.36%16$69,196YesNoSouthwest2001Read More
Web Development & Design$2,200,000$2,372,078$593,5403.2x25.02%16$148,255NoNoAustraliaRead More
Pay-Per-Click (PPC)$10,950,000$6,935,121$3,130,2973.5x45.14%33$210,155NoNoWest2001Read More
Social Media$10,000,000$7,904,248$1,337,9767.5x16.93%100$79,042NoNoSoutheast2018Read More
SEO$7,200,000$5,075,675$1,121,8216.4x22.1%51$99,523NoNoSoutheast2009Read More
Content Marketing$10,000,000$6,300,000$2,100,0004.7x33.33%35$180,000YesNoCanada1997Read More
Web Development & Design$5,500,000$2,668,047$1,341,3474.1x50.27%13$205,234NoNoSoutheast2009Read More
Pay-Per-Click (PPC)$15,000,000$11,889,000$2,373,2156.32x19.96%45$264,200YesNoNortheast2007Read More
Resources

Have questions? We have answers!

Visit Our Learn Portal
eBook

Valuations 101: Here's The Science Behind Agency Valuations

Download
eBook

There Are Three Types of Agency Buyers. Here's Everything You Need To Know!

Download

Relationships Come First

At Barney, relationships are our most precious resource. We support entrepreneurs for the entirety of their business lives, from start-up or purchase through a sale or strategic exit. We’re more than business brokers, we’re strategic partners that believe in being boldly different.

Meet Us

12 Ways To Prepare Your Agency For An Exit

When the timing is right for an exit, there are steps you can (and should) take to get top dollar for your business. We’ve outlined exactly what you need to do to prepare yourself and your business…starting now!

Read It

Selling An Agency? Here's What To Expect

Congrats on deciding to sell your marketing agency. This is a super exciting time for you 😊 If the process seems overwhelming, don’t worry! With the right team guiding you through the process step-by-step, you can rest assured knowing that the acquisition process is a smooth and rewarding process.

Read It
Fractional CFO Services