Founded in 2012 by Michael White and Carl Widdowson, The Creative Momentum is a digital marketing agency specializing in web design and development, mainly serving B2B clients across the U.S. This agency was most recently recognized as one of the “30 Most Reputable Companies in 2022” by The Silicon Review. The agency integrates next-generation solutions in web & mobile, and specializes in UI/UX design, website development, software development, pay-per-click advertising, and more. Focused on creating websites that are not only beautiful, but functional and scalable, this agency is nationally recognized and a thought leader in web design that attracts traffic, converts visitors, and grows businesses. The Creative Momentum has won the Pacesetter Award 3 years in a row for being one of the Top 100 Fastest Growing Private Companies in Atlanta by the Atlanta Business Chronicle.

Focusing on Their Next Chapter

Michael and Carl have been successful over the last ten years in creating such a reputable agency. They thought it was time to bring it to the market. Michael and Carl partnered with Barney to find the right buyer to ensure the future of The Creative Momentum as they began to make this transition.

Loyal and Strong Management Team

The Creative Momentum has a strong management team, with key leaders having worked with the agency for 7 years on average with clearly defined roles and responsibilities that contribute to operational efficiency. The leadership team has built a talented mid-to-senior level team, which further optimizes workflows, internal processes, and employee utilization & engagement rates. For the past several years, the agency has been built from the ground up into a well-recognized and reputable company. The Creative Momentum was in the perfect position for the right buyer to help them achieve the next level of success with their highly-skilled team and strong recurring revenue model.

Helping The Creative Momentum Partners Find the Perfect Fit

After ten years of successfully building a reputable agency, Michael and Carl were looking for the right buyer to close the transaction in a short time frame. They looked to the Barney team to work quickly and efficiently to make the perfect fit happen for them. We pulled together a valuation that demonstrated The Creative Momentum’s full value and potential. We extensively got to know the agency’s team in order to create a marketing presentation that illustrated all that the team had accomplished and the bright future ahead.

Finding the Ideal Buyer with Both Strategic & Financial Upside

After thoughtful consideration and conversations with a multitude of potential buyers, we were able to connect Michael and Carl with Shreyans Jain, a Co-Founder at Cloudmellow.

Cloudmellow is a larger digital marketing agency that focuses on SEO, PPC, and social media marketing. The company was founded in 2010 and has a team of 113 employees. Cloud Mellow has a strong reputation for delivering results for their clients and has won several industry awards.

The acquisition had a significant impact on both companies. The Creative Momentum was able to grow its client base and take on larger projects with the support of Cloudmellow’s resources. The company was also able to offer new services, such as SEO and PPC, to its clients.

Cloudmellow also benefitted greatly from the acquisition, increasing its revenue and strengthening its position in the market, by offering its clients a wider range of services and deepening those client relationships.

“I was so excited to bring Michael and Carl a diverse pool of buyers to showcase the various types of acquirers who could be a great fit for The Creative Momentum. We were thrilled to find Michael and Carl a perfect partner who shares their passion and vision for the company’s future!”

Esther Townell, Senior Acquisition Manager at Barney