Founded in 2016 in Austin by Brandon Pindulic, OpGen Media emerged as a leading B2B lead generation and marketing operations agency. OpGen Media carved out a niche in lead generation and marketing operations, setting a new standard for success.

Inside the Enterprise: Who Is OpGen Media?

Specializing in scaling growth for B2B tech companies, from startups to enterprise platforms, OpGen Media boasted a roster of satisfied clients including MURAL, DocuSign, OnFleet, WorkFront, and Citrix, underlining its essential role in their demand and operations strategies.

Founder’s Motive: The Why Behind the Sale

Brandon Pindulic, a young and passionate entrepreneur, launched OpGen Media with a vision for innovation in lead generation. At 29, with a successful agency to his name, Brandon was ready to embark on his next venture, seeking an agency partner that offered complementary services and client bases, but without the traditional burdens of legal complexities and dead-end deals.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Brandon aimed to secure both financial support for his upcoming entrepreneurial projects and a strategic partner for OpGen Media that shared similar services, clients, values, and culture. His priority was to ensure a seamless transition that would position OpGen Media to better meet the evolving needs of its B2B SaaS and technology clients.

Setting the Stage: Preparing OpGen Media for Acquisition

OpGen Media stood out for its scalable lead generation capabilities, with a strong systems foundation that facilitated clear campaign performance data, demand engine construction, and comprehensive demand generation services. This preparation highlighted the agency’s unique value proposition, setting the stage for a compelling acquisition narrative.

Attracting Suitors: Strategic Marketing of OpGen Media for Acquisition

With the goal of finding the ideal buyer, Merge embarked on a thorough process to showcase OpGen Media’s market value. Through detailed marketing materials and leveraging an extensive network of over 25,000 potential buyers, Merge aimed to identify a buyer that matched OpGen Media financially, strategically, and culturally.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

The search culminated in the discovery of Reel Axis, a tech-enabled go-to-market services company that mirrored OpGen Media in service offerings, industry expertise, and values. This synergy promised to enhance both companies’ abilities to serve current and future clients more effectively, making it the perfect match.

Unlocking Synergies: Positive Impacts Post OpGen Acquisition

The acquisition by Reel Axis promised to bring additional capabilities and expertise to the table, facilitating an expanded service offering and innovative market solutions. This partnership was set to empower OpGen Media to better support its B2B SaaS and technology clients, fulfilling Brandon’s vision for the company’s next growth phase.

Finding a New Home: The Merge Difference

Merge, known for its innovative and founder-focused approach to acquisitions, offered a seamless and efficient experience, avoiding the pitfalls of traditional agency sales. Their understanding of the industry and dedication to finding a fitting partnership ensured that OpGen Media and Brandon found their ideal next chapter with Reel Axis.