Established in 2007 by Nikole and Mike Rose, Mojo Media Labs has evolved into a HubSpot Diamond Partner agency with a strong social engagement mission. Based in Brooklyn, this full-service agency specializes in B2B account-based marketing, inbound marketing, website design and development, sales enablement, and email marketing. Notably, Mojo Media Labs has been a pioneer among HubSpot partners, consistently valued by clients for their commitment to generating engagement and advocating for a future that respects both humanity and nature.
Inside the Enterprise: Who Is Mojo Media Labs?
Mojo Media Labs stands as a beacon in the digital marketing world, particularly celebrated for its dedication to creating socially responsible and impactful marketing strategies. This innovative agency, deeply rooted in its mission to respect humanity and nature, excels in blending creativity with technology to serve a diverse range of clients, especially in the B2B sector. Mojo Media Labs has distinguished itself with its unique socially-engaged approach and expertise in leveraging HubSpot tools to deliver exceptional inbound marketing and sales enablement services.
Founder’s Motive: The Why Behind the Sale
Nikole and Mike, having devoted over a decade to nurturing Mojo Media Labs into a flourishing agency, realized they had reached the zenith of their abilities. They sought a culture-fit buyer who could elevate the agency’s growth and offer their team more opportunities for career advancement, without necessarily aiming for an outright exit from the business.
Founder’s Vision: Criteria for the Perfect Acquisition Fit
The couple envisioned a buyer who would not only appreciate Mojo Media Labs’ unique culture and social impact focus but also possess the capability to support and scale the agency’s operations. They were looking for a partnership that would ensure the agency’s continued growth and allow them to focus on areas where they excelled, with Nikole interested in staying on with the right buyer.
Setting the Stage: Preparing Mojo Media Labs for Acquisition
Mojo Media Labs had made a significant impact in the digital marketing space, especially among socially engaged clients. Their unique governance model, focusing on flexibility, agility, and participatory working style, set them apart, creating a positive and dynamic work environment. This approach had yielded a long list of satisfied B2B clients and established the agency as a unique player in the industry.
Attracting Suitors: Strategic Marketing of Mojo Media Labs for Acquisition
With Merge’s expertise in handling acquisitions, Nikole and Mike partnered with the firm, confident in its ability to find a perfect-fit buyer. Merge leveraged its vast pool of qualified buyers and specialized knowledge of the industry to showcase Mojo Media Labs’ strengths and potential for growth.
Sealing the Deal: Perfect Matchmaking with the Ideal Buyer
The perfect match for Mojo Media Labs turned out to be Gravity Global, a highly awarded B2B and complex markets growth marketing consultancy. This partnership was seen as an ideal fit to leverage Mojo’s expertise in HubSpot account-based marketing and integrate it with Gravity Global’s extensive resources and client base.
Unlocking Synergies: Positive Impacts Post-Transaction
The acquisition by Gravity Global promised to amplify Mojo Media Labs’ capabilities and reach in the B2B sector. This collaboration was set to position Gravity Global as a leader in HubSpot account-based marketing, leveraging Mojo’s expertise and client relationships.
Finding a New Home: The Merge Difference
Merge played a pivotal role in this transition, ensuring that Mojo Media Labs found a new home where its culture, mission, and growth potential would be valued and nurtured. Their strategic approach and deep understanding of Mojo’s unique positioning in the market facilitated a successful and synergistic acquisition.
