Founded in 2006 by Bob Samii, InMotion Real Estate Media is a digital marketing and creative agency hyper-focused on increasing visibility and driving sales for commercial real estate firms and their assets. The agency specializes in web design, web development, and digital marketing. InMotion utilizes the latest real estate marketing technology to offer clients a full range of creative services. The agency is 100% focused on Commercial Real Estate (CRE) and has partnered with some of the nation’s top real estate companies.

Ready to Pass the Torch

While building and developing InMotion, Bob has also been the CEO of a fast-growth SaaS company where he works full-time. Although InMotion was on cruise-control, Bob was concerned about finding the right buyer who would not only offer a fair deal structure, but continue to grow the business and take care of his team. Bob had a personal attachment to the company, and he wanted to make sure that the buyer would respect and preserve its culture and values.

Award-Winning Team, Hyper-Specialized in Real Estate 

The InMotion team is composed of award-winning designers, expert web developers, and real estate marketing professionals. Together, InMotion has a clear understanding of the marketing needs of the real estate industry and the expertise to create solutions to serve them. The team is extremely skilled at many platforms. Some of their credentials and areas of expertise include Hubspot, ActiveCampaign, Google Analytics, Google Ads, Search Console, MailChimp, PHP, React.js, HTML & CSS, jQuery, Figma, Adobe Suite, WordPress, and Gatsby.

With 16+ years of industry experience and 250+ successful client projects and relationships, InMotion is a trusted advisor and partner for commercial brokerages. The agency has a clear understanding of the CRE landscape and the expertise to create innovative digital solutions for commercial real estate companies within national, regional, and local markets.

Pursuing A Buyer Aligned with InMotion’s Vision

Barney’s team worked closely with Bob to understand his goals and concerns. We conducted a thorough analysis of the agency’s financials, operations, and the market position to identify its strengths and opportunities. We then developed a comprehensive marketing presentation to showcase the agency’s value proposition to prospective buyers.

After extensive negotiations, Barney helped Bob select the best offer and finalize the sale with Hudson Fusion – a full-service digital marketing agency that offered a range of services, including branding, web design, and social media marketing. The company was founded in 2002 and had a team of 15 employees. Hudson Fusion is known for its creative solutions and its ability to deliver results for its clients.

An Acquisition with Significant Impact for Both Parties

InMotion Real Estate Media was able to grow its client base and take on larger projects with the support of Hudson Fusion’s resources. The agency was also able to offer new services, such as branding and web design, to its clients. Hudson Fusion, on the other hand, was able to strengthen its position in the market and increase its revenue through the acquisition. Together, the agencies were able to offer their real estate clients a wider range of services, which helped to deepen relationships with them.

The acquisition demonstrated how strategic acquisitions can be mutually beneficial for companies looking to grow and expand their operations.

“Bob successfully built InMotion because of his passion for digital marketing in the Real Estate sector. Pairing him with Hudson Fusion, who shares Bob’s drive for innovation, set both teams up for amazing future success. I am super excited that Bob is now able to exit to focus on his next chapter, knowing that InMotion’s clients and employees are in good hands.”

Esther Townell, Senior Acquisition Manager at Barney