Founded in 2014 by Manish Punjabi and Justin Christianson, Conversion Fanatics is an Austin-based CRO agency specializing in services for a range of B2C brands across various industries. Known for its commitment to helping clients enhance their revenues through CRO and PPC, the agency has achieved substantial growth since 2015. Conversion Fanatics emphasizes the importance of actionable data and better marketing performance, ensuring not just increased conversion rates but also a higher revenue per visitor. With a client-centric approach and a history of over 8 years in the industry, they have maintained a strong focus on delivering consistent results.

Inside the Enterprise: Who Is Conversion Fanatics?

Conversion Fanatics stands out in the CRO landscape for its unique approach that blends rigorous A/B testing with comprehensive strategies encompassing everything from ideation to implementation. This agency sets itself apart by not only driving conversion rates but also focusing on enhancing the overall customer experience, making them a go-to partner for brands seeking to optimize their online presence in a holistic manner.

Founder’s Motive: The Why Behind the Sale

Manish and Justin, entrepreneurs at heart, decided to sell Conversion Fanatics to pursue new business ventures. While they cherished their journey with the agency, they believed it was the optimal time to sell due to a favorable market for sellers and the potential for a new owner to capitalize on the agency’s significant growth prospects. Their goal wasn’t just to secure the right price; they sought a true partner who would ensure the agency’s continued prosperity.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

The founders’ vision for the sale encompassed more than just financial gain. They aimed to find a partner who could support Conversion Fanatics’ next growth phase, offer more opportunities to their team, and align with the agency’s thriving culture. They partnered with Merge, known for aligning sellers with buyers on strategic, cultural, and financial terms.

Setting the Stage: Preparing Conversion Fanatics for Acquisition

Conversion Fanatics stood out as a results-driven agency with a deep commitment to conversion optimization. Its impressive clientele, including Dr. Axe and Burt’s Bees, often renewed contracts due to the agency’s comprehensive services and high value. The agency also boasted a world-class culture, focusing on hiring top talent, continuous improvement, and a balance of accountability and team-building activities. The growing e-commerce sector and the demand for optimized websites highlighted the agency’s scalable business model and substantial growth potential.

Attracting Suitors: Strategic Marketing of Conversion Fanatics for Acquisition

Merge played a pivotal role in marketing Conversion Fanatics for acquisition. By thoroughly understanding the agency from its team dynamics to financials, Merge accurately assessed the agency’s market worth and developed compelling marketing materials. These materials effectively communicated the agency’s value proposition, attracting high-potential buyers in their network.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

After targeted outreach, Fusion92 emerged as the ideal partner for Conversion Fanatics. The acquisition by Fusion92 represented a strategic fit, promising to leverage the agency’s existing strengths and potential for future growth.

Unlocking Synergies: Positive Impacts Post Conversion Fanatics Acquisition

The acquisition by Fusion92 opened avenues for synergistic growth. It provided Conversion Fanatics with expanded resources and opportunities, contributing to Fusion92’s broader goal of evolving into a comprehensive marketing solutions provider.

Finding a New Home: The Merge Difference

Merge’s involvement was instrumental throughout the acquisition process. Their expertise in facilitating a misery-free breed of M&A ensured a smooth transition for Conversion Fanatics, reflecting their commitment to successful, mutually beneficial transactions.