Founded in 2009, Big Footprint is a digital marketing agency serving B2B and B2C brands across the United States. The agency offers an extensive suite of services, including paid search, SEO, web development, web analytics consulting, and conversion rate optimization.

Their SEO services focus on optimizing clients’ websites and online content to improve their search engine rankings and visibility. This includes keyword research, on-page optimization, technical SEO, and link building. Big Footprint’s PPC services involve creating and managing targeted ad campaigns on search engines and social media platforms such as Google Ads and Facebook Ads, to drive traffic and conversions.

Increasing Their Own Footprint

Founder & President, Nick Yorchack, and CEO, Zach Randall, were looking to enter the next phase of their journey, exploring new opportunities and growth potential for the agency. To facilitate a smooth transition, Nick engaged Barney to find the perfect partner who would align with Big Footprint’s mission and vision to scale.

Pioneering Strategies and a Passionate Team

Big Footprint distinguishes itself with a strong focus on data-driven strategies, innovative techniques, and a dedicated team of digital marketing experts. The agency’s commitment to delivering exceptional results for its clients has fostered lasting relationships and a proven track record of success.

Searching for an Agency Partner to Foster Growth

The sellers’ goal was to find a like-minded agency that shared Big Footprint’s passion for digital marketing and commitment to client success. The ideal partner would help the agency expand its reach, enhance its service offerings, and strengthen its position in the digital marketing landscape.

Moreover, Nick and Zach hoped to join a larger ecosystem that could offer their existing clients a broader set of end-to-end marketing transformation solutions, and which would grant them the opportunity to showcase their own search expertise.

Identifying the Perfect Fit

Through a swift marketing process, the ideal buyer emerged as one who not only shared Big Footprint’s passion for digital marketing but also its vision for growth and excellence: Fusion92. 

A partnership with Fusion92, a Chicago-based, private equity-backed, independent marketing transformation company, promised to elevate Big Footprint while creating a synergistic relationship that would benefit the client base of both agencies, and fuel further growth.

“The buyer was a perfect fit from a financial and strategic standpoint, giving the founders a larger platform for their leadership team to grow from, and affording them the freedom to focus on their own areas of expertise. I’m excited to see what’s to come!”

Ben Engvall, Director at Barney

Ben Engvall at Barney