Founded in 2009, 1SEO is a digital marketing agency renowned for its emphasis on data-driven decision-making, using advanced analytics to track and measure campaign success. The agency is committed to delivering exceptional customer service and fostering long-term relationships with clients, taking a collaborative approach to tailor unique strategies for achieving their goals.

Inside the Enterprise: Who Is 1SEO?

1SEO stands out in the competitive digital marketing landscape with its unique focus on utilizing cutting-edge analytic tools for SEO audits and strategic planning, positioning itself as a vital partner for businesses seeking measurable and sustainable growth in their online presence.

Founder’s Motive: The Why Behind the Sale

Lance, the founder of 1SEO, was driven to find a buyer aligned with his vision, one who recognized the agency’s value and growth potential. His aim was to find a partner who could optimize 1SEO’s digital marketing capabilities and continue its trajectory as a best-in-class provider in each industry vertical.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Lance sought a partner who shared his values of customer centricity and long-term relationships, and who had the expertise to professionalize and scale 1SEO’s recurring-service business model for sustained success and expansion.

Setting the Stage: Preparing 1SEO for Acquisition

Merge collaborated with Lance to conduct a thorough analysis of 1SEO’s financials, operations, and market position, developing a comprehensive marketing strategy that highlighted the agency’s unique value proposition and potential to prospective buyers.

Attracting Suitors: Strategic Marketing of 1SEO for Acquisition

Merge utilized its extensive network to present 1SEO as an attractive investment opportunity, screening offers from interested parties to ensure alignment with Lance’s vision and the agency’s future growth.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

After careful consideration, Merge facilitated the selection of Skyharbor Capital Partners, a Miami-based private equity firm specializing in scaling recurring-service businesses, as the ideal partner for 1SEO.

Unlocking Synergies: Positive Impacts Post-Transaction

The partnership with Skyharbor Capital Partners opened new avenues for 1SEO to grow into the nation’s top subscription-based SEO and digital marketing company, leveraging shared values and a mutual focus on customer satisfaction and employee engagement.

Finding a New Home: The Merge Difference

Merge’s expertise in the acquisition process was pivotal in aligning 1SEO with a partner that not only met its strategic goals but also shared its cultural ethos, ensuring a successful and promising future under the new partnership.