Founded in 2010 by Nick Hoag and Jonathan Sandridge, The Future Forward is a New York City-based creative agency that has carved out a niche in aligning strategy, design, and technology for brands. While they have a strong focus in the architecture, engineering, and construction industries, their expertise spans across various sectors. This Brooklyn-based studio is known for creating cohesive digital experiences through brand identity design, UI/UX design, web/app development, and creative campaigns, building brand identities with lasting value over their 11-year journey.

Inside the Enterprise: Who Is The Future Forward?

Over its years of operation, The Future Forward has become synonymous with crafting digital narratives that resonate deeply and drive brand influence. The Future Forward sets itself apart in the agency space with its specialized focus on the architecture and engineering sectors, bringing a rare blend of artistic design and technical precision to its portfolio of diverse and influential client projects.

Founder’s Motive: The Why Behind the Sale

Nick and Jonathan were not looking for an exit but rather a growth partner. They believed that while The Future Forward had achieved considerable success, including a thriving client base and a strong market reputation, partnering with a larger team would provide the necessary support to scale the agency further.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Their vision was to find a larger agency that could support The Future Forward’s incredible work, allowing team members to focus more on their specialized tasks, thereby increasing productivity and sustaining growth. Nick and Jonathan wanted a partner who could recognize the agency’s potential and help leverage growth opportunities that were within reach.

Setting the Stage: Preparing The Future Forward for Acquisition

The Future Forward had developed a lucrative niche in the architecture, engineering, and construction industries, serving over 50 notable clients. Their specialized expertise led to positive online exposure and a considerable competitive advantage, with a consistent pipeline of inbound leads and project requests.

Attracting Suitors: Strategic Marketing of The Future Forward for Acquisition

Recognizing the unique value of The Future Forward, Merge set out to find the right buyer. They thoroughly understood the agency from its culture to its client base and financials, and crafted compelling marketing materials that highlighted the agency’s strengths and future potential.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

The perfect fit for The Future Forward turned out to be Multiplica, a digital native consulting company with a global presence. Multiplica’s focus on creating impactful digital experiences aligned well with The Future Forward’s expertise and vision for the future.

Unlocking Synergies: Positive Impacts Post Future Forward Acquisition

With Multiplica’s resources and global reach, The Future Forward was positioned to enhance its service offerings and tap into a broader client base. This partnership promised to elevate the agency’s capabilities and drive substantial growth.

Finding a New Home: The Merge Difference

Merge played a critical role in this acquisition, aligning The Future Forward’s need for growth support with Multiplica’s expansive digital prowess. Their strategic approach and deep understanding of the agency landscape ensured a successful and synergistic match, reflecting their commitment to facilitating growth-oriented acquisitions.