Founded in 2018 by Emma Sweetnam and Mark More in Toronto, TwoBite Digital emerged as a digital marketing agency with a unique vision. Recognizing the gaps in the existing digital marketing landscape, they established TwoBite as an agency committed to transparency, collaboration, and empowering clients. Specializing in paid acquisition and growth marketing, primarily for B2B SaaS brands, TwoBite Digital has built its reputation on a full-funnel approach that enhances online visibility and drives value for clients like Konrad and Clio.

Inside the Enterprise: Who Is TwoBite?

TwoBite Digital sets itself apart in the digital agency space with its distinctive focus on creating transparent, data-driven marketing strategies that not only enhance client understanding and involvement but also foster significant business growth. Their commitment to forming genuine, collaborative partnerships with clients, especially in the B2B SaaS sector, has positioned them as a leader in delivering innovative and impactful paid acquisition and growth marketing solutions.

Founder’s Motive: The Why Behind the Sale

Emma and Mark, after years of dedicated effort in building TwoBite Digital, were ready to explore new horizons and scale back their involvement, seeking a buyer who could continue to grow TwoBite Digital. They envisioned a future where TwoBite Digital scaled new heights under the stewardship of a buyer who valued their team and could offer them more opportunities for growth and development.

Founder’s Vision: Criteria for the Perfect Acquisition Fit

Their goal was to find a buyer who not only understood the digital marketing space but also shared their commitment to client success and team growth. Emma and Mark sought a partnership with a larger agency that could build upon TwoBite’s Digital solid foundation and help the agency achieve its full potential.

Setting the Stage: Preparing TwoBite for Acquisition

TwoBite Digital stood out with its scalable business model, measurable client growth, and a performance-oriented team. Known for its data-focused approach to paid acquisition, the agency boasted impressive revenue growth, healthy margins, and opportunities for expansion into other digital marketing services.

Attracting Suitors: Strategic Marketing of TwoBite for Acquisition

Partnering with Merge, Emma and Mark aimed to find the ideal buyer who would align with TwoBite’s Digital culture and growth trajectory. Merge leveraged its expertise in the agency market, highlighting TwoBite’s Digital strengths and potential through well-crafted marketing materials, targeting strategic buyers within their vast network.

Sealing the Deal: Perfect Matchmaking with the Ideal Buyer

The perfect fit for TwoBite Digital was found in Nowspeed, a Boston-based digital marketing agency known for its tailored online marketing solutions. Nowspeed’s focus on innovative digital advertising, PPC, SEO, and other services aligned seamlessly with TwoBite’s strengths and growth potential.

Unlocking Synergies: Positive Impacts Post Two Bite Digital Acquisition

The acquisition by Nowspeed opened avenues for TwoBite Digital to scale and reach new heights, building upon its strong foundation in paid acquisition and growth marketing. This strategic alliance promised to enhance service offerings and expand market reach for both agencies.

Finding a New Home: The Merge Difference

Merge’s role in facilitating this acquisition was instrumental, ensuring that TwoBite Digital found a new home where its values, culture, and potential for growth would be nurtured and expanded. Their strategic approach and deep understanding of the agency landscape ensured a successful and beneficial match for both TwoBite and Nowspeed.